The diamond ring is an icon of the jewelry industry as well as a symbol of luxury and wealth. But, behind this shiny appearance lies the devastating truth that this very industry is sustained by violence, slavery and destruction of the environment. These stones also known as “Blood Diamonds” or “Conflict Diamonds” have flooded the market and have casted a dark shade on the world of precious goods. The ring “What Is Precious To You” literally places the diamond on a scale questioning what is more valuable: luxury or human life?